Why Brands Should Track Their Reviews

The Internet has made it harder for brands to whitewash what people say about them. If a brand wanted to get rid of a negative review, it won’t be as easy as having it deleted. With online reviews available to anyone who has access to the web, every person reading it has the power to screen cap the review. This also gives them the power to share it even after the original post was deleted. As one can see, transparency is quite important online.

If you get a controversial post deleted or delete your own controversial posts, you’d end up getting more anger from web users. And it’s not just web users from your country who would be reacting to it – the rest of the world will, too.

While small businesses are not as vulnerable as big brands, the former is still at risk of being destroyed by negative reviews or comments. Anyone’s experience or grievance now has the potential to challenge all types of businesses making reputation management a little harder to do.

What is interesting is that only a small portion of companies track what is being said about them online. The other 80% still practice old fashioned methods to manage their reputation. Whether you’re a big, well-known brand or a small enterprise, we highly encourage that you track your reviews online for the following reasons:

  • Negative reviews can make you lose potential customers.
  • One review can reach hundreds of people.
  • Acknowledging reviews makes your brand more trustworthy.
  • Online reviews can affect your bottom line.

Review Fire can do this for you and you or your team will no longer have to go from one review site to the next to reply to each review. For more information about our software, don’t hesitate to send us a message at [email protected].


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