October, 2017 | Review Fire

Fake Reviews and How to Spot Them

Fake reviews are out there and some retailers and manufacturers are even joining in the fun. Brands want glowing reviews and some are even offering discounts just to get…

Review Fraud, Economic Incentives, and Why It’s Not Worth It

With over 100 million monthly views and millions of reviews, Yelp is a consumer review site that many of us rely on. Studies show that reviews on Yelp and similar…

Fake Reviews, Smear Campaigns, and How to End Them

Fake, defamatory reviews can take you by surprise. They can appear just about any time and anywhere and they can be more frustrating than dealing with a legitimate complaint. Fake…

How to Deal With Trolls and Fake Reviews

Did you just get trolled? You are probably reading this because you just saw a fake review about your business and you are now wondering how much damage this online…

What You Should Do to Get More Reviews

You already know that consumers trust ratings and reviews. A recent study by Brightlocal found that 8 out of 10 people trust online reviews as much as a personal referral….

Proven Ways to Fix Damaging Reviews

Your business just received its first damaging review. What do you do? Keep calm. Breathe. Read the review again and find out about the veracity of its claims. Did this…

Why Personalizing Your Review Responses is the Way to Go

It’s easy to respond to reviews. For negative comments online, a cool head is your most important ingredient. For positive ones, you must make sure that you thank your customer…

Why Businesses Shouldn’t Ignore Neutral Reviews

Neutral reviews are as important as any other review. They create opportunities to win the reviewer and those who will be reading it. Unfortunately, many businesses ignore neutral reviews altogether….