Millennials are often described as financially cautious thanks to the sting of college debt. They usually rely on ride-sharing companies to get from point A to point B leading many industry leaders to believe, for the longest time, that this generation is not interested in purchasing their own vehicles at all. However, new studies reveal otherwise.

In fact, millennials are now buying more cars. It’s not just because they need it though, it’s also because it can supplement their income through ride-sharing companies. According to the Associated Press, millennials purchased about 4 million cars in 2016.

How to Target Millennials

Millennials are not like the previous generation. They rely on their peers and on social media sites like Facebook, Twitter, Tumblr, and Instagram for information. They also rely heavily on reviews for most of the items they are looking to buy.

Attracting millennials to your auto repair shop means you have to boost your web presence. If you haven’t started working on it, it’s time to do so. It must be noted that if your body shop is not present online, you likely won’t get a slice of this market at all. Millennials make up a huge portion of the current market. There are now 80 million of them in the U.S. alone and they are spending $600 billion annually.

Manage Your Reviews on Review Fire

Review Fire offers review management solutions that help you respond to all your online reviews without moving from one website to the next. It can also help you collect feedback from customers so that their input can be used to improve your business. This also makes it possible for you to get more reviews from your current customer base.

If you are an auto repair shop with many locations, our portal is a good fit. You can easily find reviews and feedback by city, state or region. For more information about Review Fire, please do not hesitate to give us a call. Our friendly personnel will gladly answer all your questions.